Truong Thanh

 Truong Thanh Essay

COMMENT

CONTENTS

OPENING1

I. COMPANY AND PRODUCT2

1 . Company introduction2

installment payments on your Reason for choosing indoor furniture2

II. U. S MARKETPLACE ANALYSIS2

1 . GENERAL MARKET3

1 . 1 ) Geographic environment: 3

1 ) 2 . Politics environment: 3

1 . three or more. Legal environment: 3

1 . 4. Economy: 4

1 . 5. Ethnic environment: your five

2 . HOME FURNITURE AND SOLID WOOD INDUSTRY5

III. SWOT ANALYSIS6

IV. PRIMARY STRATEGY FOR MAINTENANCE AND EXPANSION8

1 . MERCHANDISE STRATEGY8

1 ) 1 . Product concept8

1 ) 2 . Support life cycle9

1 . 3. Personalisation and packaging10

2 . DIVISION STRATEGY11

2 . 1 . Distribution channel in U. S11

2 . installment payments on your Choose suitable distribution chain12

3. PROMO STRATEGY12

a few. 1 . Promo goals: " Create knowing of product's benefits compared to competitors”12

3. 2 . Business environment affects promotion decisions13

4. PROMOTIONAL STRATEGY13

4. 1 ) Sales promotion13

4. 2 . Public relations13

4. 3. Direct marketing14

5. COST STRATEGY14

5. 1 . Elements affecting charges strategy: 16

5. installment payments on your Proposing an amount strategy. 15

6. IMPLEMENTION PLAN15

several. FINANCIAL ESTIMATION16

CLOSING18

REFERENCE. nineteen

OPENING

The trend of economic the use today has created an growing environment pertaining to Vietnamese corporations and opened not only potential opportunities although also competitive challenges. To any extent further, Vietnamese corporations have to generate global brand names impressed in both domestic market and in foreign marketplace via suitable business strategies. Founded in 1993, Truong Thanh Corporation (TTF) is the largest exporting wood organization in Viet Nam. TTF's vision should be to position as being a leader in the wood digesting industry and forestation in Vietnam and ASEAN location. Quality and designs of Truong Thanh products have been recognized in global market. The U. S. market with intensive features, huge potential customers is actually a niche market to get Truong Thanh to promote their brand name. With all the knowledge we certainly have learned via International Business, we would like to present the topic " MAINTENANCE AND EXPANSION METHOD FOR INDOOR FURNITURE TO THE U. S. MARKETPLACE ”. Through this subject, we want to make clear the advantages and drawbacks as well as recommend some business strategies for Truong Thanh Organization to become the key position in indoor pieces of furniture of Vietnam and Asean, but still become responsible with community and society, ensure that the Vietnamese real wood industry develop sustainably.

PRIMARY CONTENT

My spouse and i. COMPANY AND PRODUCT

1 ) Company intro

Truong Thanh Furniture Corp (TTF) originated from a difficult processing workshop in the highland of Dak Lak in 1993 with about 30 workers, primitive infrastructure and machinery. With more than 17 numerous years of operation in the wood processing industry, under the leadership of the Group Chairman, Mr. Vo Truong Thanh, together with the commitments of professional and skilled personnel, the Company has created into the possessing company of Truong Thanh Group including 07 supplementary companies using more than 6, five-hundred employees and modern facilities, machinery and equipment in accordance with European criteria, and become one of the main wood finalizing corporations and exporters in Vietnam. With more than 17 a lot of operation, TTF has widened markets to more than 30 countries and achieved various awards. Organization has made 4 product ranges, include:

* Indoor household furniture: tables, ergonomic chairs, beds, shelving... made of Teak, Cherry, Mahogany, Pine wood * Outdoor household furniture: tables, ergonomic chairs, benches, lounges, wine trolley... * Wooden floorings

5. Other: sawn timber, wood components...

2 . Reason for picking indoor home furniture

When beginning launch into marketplace, indoor home furniture of TTF always have a large number of modern and trendy designs with high quality. Completely, indoor home furniture products take into account more than 62 percent turnover of organization. Besides, the U. S. is advancing list of...

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