Staff Performance in the Adidas Group

CГ©dric MATE

IDВ: 200663609

ULMS 266



SubmissionВ: very first of 04 2009

To Doctor Vikram Rakesh



Contents ________________________________________________________________________________________p. two

Introduction ____________________________________________________________________________________p. 3

Business presentation of the organization

-the Adidas Group _____________________________________________________________________________p. a few -brands and products _________________________________________________________________________p. 3 -strategies and beliefs _____________________________________________________________________p. a few, 4

Becoming a product line manager in the Adidas Group

-- qualities and skills instructed to work for the Adidas group __________________________p. four -qualities and skills more specific to a products manager _________________________p. 4

Relevant theoretical concept: the charming leadership unit -main qualities and expertise _____________________________________________________________________p. a few -limitations and potential drawbacks of a charming leader ___________________p. 5

Theory vs . practice analysis

-the various similarities between a charismatic head and an item line administrator ____________________________________________________________________________________________________p. 6th -nevertheless, several characteristics vary between theory and practice ______p. 6, 7

Conclusion ______________________________________________________________________________________p. 7 Bibliography_________________________________________________________________________________p. 8, 9


Market leaders are essential for the firm to be successful: a leader evolves, innovates, encourages trust, focuses on people and it is turned toward future. A lot of theory talks about the traits of the successful head, about his behaviours and so forth.. and differentiates several types of leaders. My spouse and i work as an item line administrator (PLM) for Adidas, in charge of the advertising of the basketball goods, more precisely on the French market. Throughout this kind of essay, Items first introduce my company briefly, in that case I'll talk about the skills and qualities instructed to be a product line manager earning a living for Adidas and the ones belonging to a charismatic leader by summarising and examining what the theory says, and finally I'll try to compare and to contrast this theory while using practice.

1 . Display of the business (533 words)

The story of Adidas were only available in 1920, once Adi Dassler produced his first sneakers, at the age of twenty, just after the first Universe War. The group is now directed by Herbert Hainer

1 . 2 The Adidas Group

The Nike Group at this point employs much more than 31 1000 people via more than one hundred and fifty countries. 2600 employees work at the industry’s headquarters in Herzogenaurach (Germany). The Executive Board consists of four people. Each member shows the " diversity and internationality” of the Group, and is in charge of a major business area inside the Group. The group is obviously a global leader in the sportswear industry, displayed in markets all over the world. 1 . 3 Brands and products

Today, the Adidas range of products includes the initial footwear naturally , but also a wide range of apparel and accessories for every kind of sport. " Running, sports, basketball and training” are definitely the priority markets that the group is targeting. The group is composed of 3 brands. Reebok and Adidas both offer footwear, clothes equipment and accessories, while TaylorMade presents all kinds of Golf clubs (" metal woods, iron putters, baseballs, footwear, clothing and accessories”). 1 . four Strategy and values

Functionality is obviously a core value: the group's main aim and technique is to provide athletes (professional as well as amateur) with the...

Bibliography: -Charismatic frontrunners are great for projects that require energy and talent, such as sports-related tasks —these activities could possibly be very successful when led by a charismatic person(Conger and Kanungo, 1998).


-Adidas Group (2007), " trying to improve performance”

-Adidas Group (2008), " at a glance, the story of the Nike Group”. Available from

-Adidas Group (2008), " Corporate Missions”

-Adidas Group (2008), " Involving employees”. Available by (accessed 18 March 2009).

-Adidas Group (2008), " Environment”. Available via (accessed 18 Mar 2009).

-Adidas Group (2008), " The values”. Readily available from (accessed nineteen March 2009).

-Adidas Group (2008), " Strategy”. Offered from (accessed 18 March 2009).

-Adidas Group (2008), " History of the brand”. Readily available from (accessed 18 March 2009).

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