Firstly I desired to state that my search for an appropriate advertisement brought me personally to some quite creepy webpage's. By simply typing " teenager websites” into Google or perhaps " teenager advertising” a few sex and porn websites popped up, is a very scary thing. It truly is amazing how the internet will be used by people who would love to take the innocence faraway from our children. Once I found my own way out of the traps, I found an ad on www.BillBoard.com, that I planned to discuss inside my paper. As being a teen I loved browsing " Gambling Beat” and " Expenses Board” mags. I listened to the Bill Plank count down religiously, music was a extremely big thing in my life and the lives of my personal circle of friends; so this seemed only natural to decide on Bill Table as my source for the ad. While on Expenses Board the ad, that was most prevalent was an ad for Malibu Rum, (Maliu Rum) yes that's right intended for alcohol. The ad had a tease upon it saying " Listen to Caribbean beats internet streaming live on the Malibu Facebook page”, using a link to their Face Book page, which includes additional video and a lot of fans that go into fine detail with their " Malibu Rum” experience. The background music is what sucks you once on the page; the music is fun and very much puts one in a celebration " Jamaican style” mood. There place also " YouTube” movies of the tricks of the two men inside the ads and of course links to other related antics.
The fact that was the intended audience just for this advertisement? I do think teens and emerging adults from the associated with 15 to mid 20 or so. I think that the company was trying to get the attention of men mostly only from the video tutorials I saw on their Facebook page.
What subliminal and overt emails does this ad send? The message is apparent, this rum will make you are feeling like you would on a Jamaican seaside, this rum and the music on their advertisements is clearly for parties.
How could this advertising be construed differently by each gender? I believe that guys would be more drawn to this, it is a party after all with a lot of scantily clothed girls...
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